Press material

The Optique project logo

PNG (with transparent background):

Also available as Vector Graphics (PDF) here.

Flyer

Here is the Web version of the Optique Flyer as a 2.6MB PDF file:

Brand Guidelines

PARADIGM SHIFT FOR DATA ACCESS

The identity system for Optique is based on a 3D Cube that assumes the shape of a hexagon. To represent the complexity of big data the 3D cube is repeted to form a grid. Over this grid we added strong flat colors in order to develop icons and all other brand applications. Essenz was commissioned to create the full branding program.