The Optique project logo
PNG (with transparent background):
Also available as Vector Graphics (PDF) here.
PARADIGM SHIFT FOR DATA ACCESS
The identity system for Optique is based on a 3D Cube that assumes the shape of a hexagon. To represent the complexity of big data the 3D cube is repeted to form a grid. Over this grid we added strong flat colors in order to develop icons and all other brand applications. Essenz was commissioned to create the full branding program.
Engineers in industry spend a significant amount of their time searching for data that they require for their core taks. E.g., in the oil&gas industry, 30–70% of engineers time is spent looking for and assessing the quality of data. (Crompton, 2008)
Numbers provided by Optique partners Siemens and Statoil suggest that Optique could free up a substantial amount of expert time annually in these two companies alone. The potential benefit from a more effective analysis of the data will be even higher.
The project will provide a semantic end-to-end connection between users and data sources. The Optique platform will feature an intuitive, general, but adaptable end-user interface. Data can be integrated from multiple, also streaming, data sources, with the possibility for large-scale parallel cloud processing and storage.
The Optique project brings a unique combination of technologies to bear on Big Data challenges: An end-user-oriented query interface; scalable query rewriting from the end-user to the source vocabulary; temporal and real-time continuous stream processing; scalable storage and query evaluation using elastic clouds.